For your Event Promotion, B-Bakery Routemaster Buses are an unexpected and very impactful choice. In this Tag Archive, you will find all the posts that show why big brands choose B-Bakery for their event promotion.

People attend events for many different reasons.

In event marketing, people mostly think about the usual of reasons when trying to get people to attend our events maybe we should start to think about some of these more surprising reasons and how we can adapt our marketing to take advantage.

We often use the same techniques as all our competitors do, like repeating the message, spreading across the different media. We send an invitation to attend an event with the boring call-to-actions such as reserve your place now, early bird offers must end soononly five places remaining…  These are the tricks of the trade and we use them over and over again.

We adopt the same tried and tested methods of other event planners that we think are successful.

What does really motivate people to go to an event?

Their inner drives are sometimes the things that they’ll never mention in a focus group or on an event questionnaire.

There are many universal reasons why people want to attend an event but they might be ashamed to admit, like:

  1. Social (“I feel alone“). Although we may think that the event goers are all sociable types, it’s sometimes the opposite. Those who attend events are often shy, introverted and are hoping to meet more people possibly like them
  2. Entertainment (“I don’t want to be at work“): we all like some time off work! I know it’s not a nice thing to say, but it’s the harsh truth!
  3. Food (“I want to eat, drink and have fun“). Most people won’t say so, but they’re in it for the free food, drinks and party, or maybe the gadgets, too.

Never underestimate food and drinks to make sure that your parties are memorable!

Some people remember events based on how legendary the after-party was.

People will never forget an unusual product launch or event promotion with B Bakery!

The Patisserie in Covent Garden is an exclusive, fun and unique venue in central London.

You can hire it entirely for 60 seated or 100 standing guests. A product or press launch, an event promotion, a cocktail or engagement party couldn’t have any better location in Central London.

Otherwise, you can select one of the 3 party rooms of smaller sizes for

  • business meetings,
  • workshops,
  • baby showers
  • and smaller parties.

They’re all stunningly elegant furnished.

The food we cater to your requirements will surely be unforgettable.  Further to our best-selling cakes and sandwiches, we also have a breakfast and lunch menu and extensive wine list.

Also, using a branded B Bus for event promotion or Product Launch with our London Bus Advertising packages is an unexpected unusual choice that will strongly impress your prospective customers!

Corporate Events London: the launch of Godiva’s “Wonderful City Dreams”

Godiva chooses B Bakery Bus Tours for their private corporate event. And just look at how beautiful our bus, Leopold, looked on the day... PRIVATE CORPORATE EVENTS LONDON: GODIVA A few afternoons ago, Godiva Chocolatier hired one of our ten B Bakery Routemaster buses. The aim was to promote their new chocolate collection: Wonderful City [...]

Event Catering London: Xerxoff Royal Charity Polo Cup

B BAKERY EVENT CATERING LONDON What is the Xerjoff Royal Charity Polo Cup? On Saturday 14th July Sergio Momo, founder of the luxury Italian perfume house XERJOFF hosted THE XERJOFF ROYAL CHARITY POLO CUP. Lord Andrew Lloyd Webber, at his Sydmonton Court Estate, Watership Down, played host to the fragrance house’s esteemed celebrity [...]

The product launch venue for Chantel Jeffries’ debut single “Wait”

We were spoilt and honoured in April 2018 to be chosen as the unique venue for the launch of Chantel Jeffries’ debut single “Wait” ft. Offset and Vory, which is out NOW. The mega-talented and internationally renowned Chantal Jeffries joined us for her product launch venue on board our B Bakery gold standard, vintage red [...]

Paddington Afternoon Tea Bus Tour

Paddington Afternoon Tea themed buses at World Premier of Paddington 2 On the 5 November Brigit’s Bakery, working alongside StudioCanal, bought to the public a World Premiere the likes of which they had never seen before. A fleet of 8 buses lead by our special Paddington 2, branded and themed, red routemaster lead the stars and [...]